Google: AdWords

Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Channel: Video, Display Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG, video /

Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action. […]

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5 conversion boosters to optimize your PPC campaigns

Augmented & Virtual Reality, Channel: SEM, Conversion Rate Optimization, Facebook: Advertising, Google: AdWords, Google: Mobile, Google: SEM, Machine Learning & Artificial Intelligence, SEO BLOG, Sponsored Content /

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How

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Chat rate is the new CTR for AdWords message extensions

Channel: SEM, Google, Google: AdWords, Google: Maps & Local, Google: Mobile, SEO BLOG /

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users

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AdWords custom columns now available at keyword and ad levels

Channel: SEM, Google, Google: AdWords, SEO BLOG /

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about

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Are you ready for the attribution changes coming to Google AdWords?

Channel: SEM, Google, Google: AdWords, Google: Analytics, Paid Search Column, Search Ads: General, SEO BLOG /

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google. In this article, I’ll provide some general commentary on

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After exact, what’s the next best match type?

Channel: SEM, Google: AdWords, Paid Search Column, SEM Tools: PPC, SEO BLOG /

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword triggering a paid search ad have the highest conversion rate of any query-to-keyword relationship.  When used, a brand can rest assured the searcher is searching for the exact term targeted. However, while

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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

A-Post to Marketing Land, Channel: Mobile, Google, Google: Accelerated Mobile Pages / AMP, Google: AdWords, Google: Mobile, Mobile Marketing, Search Ads, Search Ads: Mobile Search, SEO BLOG /

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Thanks to Our Sponsor Source link

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Keeping your edge sharp with AdWords

advanced adwords workshop, brad geddes, Channel: Industry, Google: AdWords, SEO BLOG, SMX® - Search Marketing Expo & Conference Series /

These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping

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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines

Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Antitrust, Google: Legal, Google: Outside US, Legal, Legal: Regulation, SEO BLOG /

In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines Thanks to Our Sponsor Source link

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AdWords Keyword Planner update appears to be rolling out in the new interface

Channel: SEM, Google, Google: AdWords, SEM Tools: Keyword Research, SEO & SEM Tools, SEO BLOG /

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the

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