Google: AdWords

Google EU shopping rivals complain antitrust remedies aren’t working

Channel: SEM, Google, Google: AdWords, Google: Antitrust, Google: Critics, Google: Legal, Google: Outside US, SEO BLOG /

In the wake of the European Commission’s $2.7 billion antitrust fine against Google last year, the company opened up product listing ads (PLAs) to rival comparison shopping services. It also pledged to operate Google Shopping as though it were a stand-alone entity and to provide “equal treatment” for rivals. Implementing that program resulted in a […]

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Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

A-Post to Marketing Land, Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Google: Google Shopping, Search Ads, SEO BLOG, Stats, Stats: General, Stats: History /

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are

Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo Read More »

Insights from our 2017 holiday retail survey

A-Post to Marketing Land, Bing Ads, Channel: Retail, Google: AdWords, SEO BLOG, Stats, Stats: General /

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)

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Search CPCs outpaced spend growth in Q4 2017

Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, SEO BLOG, Stats /

Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of total spend. Google took 89

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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Search Ads: Product Ads, SEO BLOG /

A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began

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It’s 2018. Are your Google Shopping campaigns ready?

Channel: Retail, Google: AdWords, Google: Mobile, Google: Shopping, Search Marketing, SEO BLOG, Sponsored Content /

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are

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Google adds keyword functionality to the AdWords app

Channel: SEM, Google, Google: AdWords, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app. To add a keyword, simply click the new round blue “plus” button that appears in the

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3 AdWords features you’re probably underutilizing

Channel: SEM, Google, Google: AdWords, Google: Gmail, Paid Search Column, SEO BLOG /

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways,

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Understanding AdWords keyword match types for manufacturers

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard

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