A time-saving free script to keep Ad Grants accounts out of trouble – Search Engine Land Thanks to Our Sponsor Source link
A time-saving free script to keep Ad Grants accounts out of trouble Read More »
Are your ads pointing to the right domain? Here’s a script to find out. – Search Engine Land Thanks to Our Sponsor Source link
Are your ads pointing to the right domain? Here’s a script to find out. Read More »
The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone. We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at
How to sync your keywords and ad labels with an AdWords Script Read More »
Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside,
Auction Insights 3: The final script Read More »
In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns,
Oh, no! AdWords can now spend double your budget. Or not… Read More »
AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date.
AdWords Scripts now available in new AdWords interface Read More »
This was a hard one to name, but trust me, it’s a good one. The idea came from an account my employer was running for a financial client. We wanted to know what the most popular queries were for a particular competitor, and after some laborious manual analysis, we discovered that “complaints” was the most
Here’s a script for analyzing the phrases that associate with your terms Read More »
Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my employer), we wrote a script
Look deeper into your AdWords search queries Read More »
It’s the end of the month, so chances are you’re spending a lot of time thinking about PPC budgets. Will you spend the full amount you allocated for the month and do so without going over budget? It’s pretty amazing that simple questions like this have to take so much thought from account managers. There’s
Advanced budget management made easy with scripts Read More »
Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads,
5 non-traditional skills to look for in a PPC account manager Read More »
