Google: AdWords: Enhanced Campaigns

3 ways to revitalize your digital marketing program

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the dreaded performance plateau. Here are […]

6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

A-Post to Marketing Land, Channel: SEM, Google: AdWords, Google: AdWords: Enhanced Campaigns, How To: PPC, Paid Search Column, SEO BLOG / Good To SEO

If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers.

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