The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing […]
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
Today’s investigative report takes a look into the million-dollar question: What is an API? For those unsure what an investigative report is (other than a fantastic song from GZA’s Liquid Swords album), an investigative report can clarify your thinking and even uncover additional questions that provide new insights into a case. I chose to define
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position.
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on
Google recently made a big change in retiring Adsenseformobileapps.com placement and G-mob exclusions as a universal way to exclude mobile app traffic. In September, Google sent out a letter warning that these exclusions would no longer be available. So, if you were previously excluding apps in this way, you might see an increase in mobile
How to Target and Exclude Mobile Apps in Google Ads Read More »
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some
4 Reasons for Preferring Facebook Ads Over Google Ads Read More »
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty – You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely
Since Universal App Campaigns are highly automated, their success relies on using download and in-app behavior data. Below is a general guide to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. This process may vary depending on which app provider is being used and its capability to
Tracking UAC Performance Through Third-Party App Analytics Read More »
Quality Score Has been a part of Google Ads since 2005 and over the last few years, Google has released more information about what elements of your account is used to calculate your score from 1-10, with 10 being the best score. While it is important to know what your Quality Score is, it is
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I
Max Clicks for Budget-Limited PPC Campaigns Case Study Read More »
