Google: Analytics

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics

A-Post to Search Engine Land, Channel: Analytics & Conversion, Google, Google: Analytics, SEO BLOG /

Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Announced last week, user groups can be used to organize access […]

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Are you ready for the attribution changes coming to Google AdWords?

Channel: SEM, Google, Google: AdWords, Google: Analytics, Paid Search Column, Search Ads: General, SEO BLOG /

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google. In this article, I’ll provide some general commentary on

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What people get wrong about keyword cannibalization

All Things SEO Column, Channel: SEO, Google: Analytics, SEO BLOG, SEO: Content & Writing, SEO: Keyword Research /

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you

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Making website speed and performance part of your SEO routine

All Things SEO Column, Channel: SEO, Google: Accelerated Mobile Pages / AMP, Google: Analytics, Google: Mobile, Google: SEO, SEO BLOG, SEO: Domains & URLs, SEO: Engagement, SEO: Site Speed /

Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of

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A checklist for moving from one site to another

All Things SEO Column, Channel: SEO, Google: Analytics, Google: Search Console, Google: SEO, SEO BLOG, SEO: Domains & URLs, SEO: Redirects & Moving Sites /

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix

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Blockmetry launches its GDPR-friendly web traffic software

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Google, Google: Analytics, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required. The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone

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How to create content to support local SEO and rock the rankings

All Things SEO Column, Bing Maps & Local, Channel: Local, Google: Analytics, Google: Google My Business, Google: Pigeon Update, Google: SEO, SEO BLOG, SEO: Local /

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish

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Measuring how offline marketing drives website traffic: The fundamentals

Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, Google, Google: Analytics, How To Guides: Marketing Analytics, SEO BLOG /

You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing? If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are cloud-based solutions to help you with that. In this article,

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Google Analytics releasing 4 new functions to offer more user-centric insights

Channel: Martech: Analytics & Data, Google: AdWords, Google: Analytics, SEO BLOG /

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better

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My 12 most important SEO metrics to monitor

All Things SEO Column, Channel: SEO, Google: Analytics, Google: Search Console, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not

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