Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the […]
Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their
How To Measure Your Content Marketing ROI With Google Analytics Read More »
It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t
10 CMS Features that Make Your Content Marketing Strategy Easier Read More »
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and
Despite a large number of keyword-optimized posts, do you fail to generate enough organic traffic? Some webmasters and SEOs find that they are not yet ranking for coveted keywords or in their target geographies. Even with a lot of hard work, webmasters may find that their traffic is untargeted, which leads to lukewarm conversion rates.
How to Optimize Your Site for Search Ranking with Your Web Analytics Data Read More »
One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads.
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot
The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what
Enhanced Tracking for Analyzing Your Content’s Impact Read More »
If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler. What once could have been
