Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step. Without […]
How To Find & Fix These 3 Red Flags In Your Google Analytics Data Read More »
UPDATED! One of our most popular posts in 2017, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2018! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could
Effective SEO Techniques that Work in 2018 & Beyond Read More »
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete
What are dimensions and metrics in Google Analytics? • Yoast Read More »
GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data. Google Analytics will act as the data processor and your organization as the data controller since your organization is in control of what data
When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What
Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be “data-driven”, you, yes you, need to make sure that your marketing decisions are informed by
Your marketing’s most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks through to Tom’s site, browses for a while, then leaves. Later on, the user sees
How to make use of Google Analytics Attribution Modelling Read More »
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you
A guide to the standard reports in Google Analytics: Audience reports Read More »
I was digging around Facebook Analytics the other day and noticed that some new and extremely powerful features for Facebook advertisers look like they’re just around the corner. I couldn’t find anyone on the Internet talking about this new set of features, so I want to put a prediction I made at the office the
Loads of New Facebook Retargeting Features Are Coming Soon Read More »
