We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing […]
6 Awesome Ways to Use SEO for Customer Acquisition Read More »
If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your
7 Google Tag Manager courses to prioritize in 2018 Read More »
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds. The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic. This post will highlight what is available now and what we have to
Unsure about how to use Google Analytics? Need some guidance on how to navigate around it? Learn how to set-up a GA demo account Jill Quick originally wrote this advisory for our blog in July 6th 2016 based on a briefing with Google. A while back Google launched a new string to their analytics learning bow.
UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to
No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more
5 Online Tools for Better Business Data Management Read More »
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your
A guide to the standard reports in Google Analytics: real-time reports Read More »
So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just
How to Research Your Audience Before Producing an Explainer Video Read More »
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Can you explain what that means to someone who might not know? Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients! Usually to purchase GA360, a company must go through a
LOOK MA! We’re Google Analytics Partners + Premium Resellers Read More »
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established
How to measure the success of your content SEO strategy? • Yoast Read More »
