You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try […]
Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has
Google Analytics: Misunderstandings that hold marketers back Read More »
Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
6 Actionable SEO Strategies for Exceptional Customer Service Read More »
Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to
Marketing Podcast with Jeff SauerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has been
Improve Your Business by Getting the Most Out of Your Data Read More »
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools
Tools to improve your online marketing campaign • Yoast Read More »
Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it’s also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became
Information overload: The condition when a marketer has so much information they can no longer manage or interpret it easily, causing them to basically go numb to their analytics reports. Secondary conditions include ignoring marketing data entirely, making poor decisions, and getting generally disappointing results. You might not know it to look at them, but
How to Set Up a Killer Google Analytics Dashboard Read More »
Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of
Free Resources, Tools & Apps Every Content Marketer Needs Read More »
