Has your website been penalized? I have been there and can help you recover from this. The majority of businesses value search engine traffic above all, but this is not an easy thing to achieve. Google established its guidelines and now penalizes SEOs and marketers for overdoing the link-building process. Matt Cutts, former head of […]
“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce
A guide to the benefits and setup of 3 essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don’t add more customisation to use some of the more advanced Google Analytics features. These features can give great advantages
3 Google Analytics customisations that every site must have Read More »
July 18, 2017 To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have
Your Facebook Ads Are Working – Here’s How To Prove It Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for measuring your analytics. In 1955, Columbia House sold 700,000 records through no more than direct mail marketing and a telephone ordering service. Now, 93% of marketers agree that social media is important for their business. The business world is changing rapidly, and with it, marketing. Columbia House and other
Why Digital Marketing Analytics Matter To Your Business Read More »
It’s important to build a marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing—and it can even save you time and money. This month, we’re highlighting some analysis and management tools to
There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re
An A-to-Z Guide to Google Analytics for Content Marketers Read More »
UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page
Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. What are custom dimensions and how you can use and find them
