Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its […]
Google Analytics App + Web – The New Frontier In Digital Analytics? Read More »
NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused
12 Reasons Your SEO Strategy Is Failing Read More »
Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as “conversion funnel”, can sound much like self-important corporate jargon – an affectation that makes the process of selling products seem like brain surgery.
Converting custom: Using analytics to optimize sales funnels Read More »
With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account. With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you have been affected negatively or positively from
How to set up Google Analytics annotations to show Google updates Read More »
Jimmy Comack Jimmy Comack is Developer Relations Advocate at Yoast by day, gamer and film addict by night. He’s a big proponent of open source software and tries to contribute to the OS community when possible. To help your blog gain more readers, you can make use of social buttons which allow your current readers
Social buttons: How to add and track them on your site Read More »
Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is not uncommon for all
Why an SEO should lead your website migration Read More »
Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter,
What is an exit survey and why should you use it? • Yoast Read More »
Recently, out of curiosity, I did an experiment. After running and re-running a data collection of hundreds of ecommerce companies, I’ve come to a conclusion that even I found astounding: One quarter of larger companies don’t connect Google Ads with Google Analytics. Here’s how I found out. The experiment At Littledata, we sampled 55 larger
How many Google Analytics accounts actually connect Google Ads? – Econsultancy Read More »
Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people. What on
Your new secret weapon for better and robust analytics Read More »
By Allison Bowlus Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business
10 Key Steps for Building a Great Small Business Website Read More »
