The tale of the online giants can largely be put into two boxes. The first box is the Amazons of the world — you create a landing page, the landing page ranks and you control a new sector of the market. The second box is the online giants that don’t need SEO. This latter box […]
How can brands use SEO to capture new users and markets? Read More »
Google Analytics Custom Reports are an oldie but goodie. Pre-Google Data Studio, custom reports were our only way within the Google Interface to slice data outside of the default reports. Custom reports still provide a valuable way to quickly: Review & monitor custom metrics & dimensions in the interface Create a custom automated email report
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UTM tag don’ts What are UTM tags? UTM tags are parameters you can add to links that point to your website that send extra information to Google Analytics. Perhaps you’ve clicked on a link from a newsletter and saw all bunch of weird stuff in the URL. These things are UTM tags. And people use
Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the
How to get started with data-driven attribution in Google Analytics Read More »
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track your analytics. When it comes to e-commerce businesses, there are certain types of analytics that
Tips and tricks to help you get the most out of your e-commerce analytics Read More »
When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in your life – if you’ve spent any time on Instagram recently, you understand where I’m
Correctly set up Google Analytics for WooCommerce Read More »
Business is all about being one step ahead of your competitors and brands that do not care about competition ultimately vanish in the long run. Inaccurate business forecasting and poor competitor analysis were the biggest reasons behind the decline of Kodak. The company held fast to its film-based business model even as everything was pointing
How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) Read More »
Helping a client recover from a bad redesign or site migration is probably one of the most critical jobs you can face as an SEO. The traditional approach of conducting a full forensic SEO audit works well most of the time, but what if there was a way to speed things up? You could potentially
Using Python to recover SEO site traffic (Part one) Read More »
Would you like to receive instant email alerts as soon as your website goes down or is inaccessible to users? Most website monitoring services follow the “freemium” model – they have free plans for basic downtime and uptime monitoring of a website but you need to pay for unlimited email or SMS alerts. You may also need to upgrade to
Free Website Monitoring Tool with Unlimited Email and Text Alerts Read More »
How do I determine how successful my channels are? Which of my channels are driving the highest value users? How should I optimize my media mix to capture more high value conversions? If you’re asking these questions, you’re already thinking about your attribution model. What is an Attribution Model? An attribution model is a set
Data Driven Attribution with GA 360: What, Why, How Read More »
