One of the first questions people ask me when we start a new content marketing strategy together is: “How long will it take to see results?” The answer isn’t always want they want, because content marketing is a marathon, not a sprint. In the vast majority of cases, you’ll see results start to trickle in […]
How to Actually Track Your Content Marketing Success Read More »
The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that.
The power of the landing page in Google Analytics • Yoast Read More »
Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or
5 SEO Tips You Need to Know to Succeed in Your PPC Campaign Read More »
Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this
How Google Analytics wants to help you • Yoast Read More »
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your
Sequence segments in Google Analytics • Yoast Read More »
Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year. Online marketers are spending billions of dollars to acquire traffic for these stores, but there is a big problem: the Google Analytics setup for most stores is broken. The result? Marketers cannot
88% of Shopify stores have Google Analytics set up incorrectly Read More »
Google Analytics comes with a lot of great out of the box features, and allows you to easily: Know how different traffic channels are driving users to your site Analyze how different content on your site is performing Drill down into results, and find ways to optimize your site to increase conversions To do these
What to Do with 200 Custom Dimensions in GA360 Read More »
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy
Check your image search traffic in Google Analytics • Yoast Read More »
Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign
Analytics Best Practice Guide: Going Through a Redesign Read More »
In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. Since releasing Google Tag Manager (GTM), tracking and sending data to GA has become significantly easier over
Going Premium: Is Google Analytics 360 Worth It? Read More »
