Google: Android

Google Play Instant lets app marketers offer game trials for free on Android devices

Channel: Mobile, Google, Google: Android, Google: App Indexing, Google: Google Play, Google: Mobile, SEO BLOG /

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can just tap and try a game without having to download it first,” says Google in […]

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Google Lens comes to Android devices through the side door — Google Photos

Channel: Mobile, Google, Google: Android, Google: Google Assistant, Google: Google Lens, Google: Visual Search, Google: Web Search, SEO BLOG /

Sometimes I forget that Google Lens is there. But when I remember and use it, it works surprisingly well — depending on the object or image being captured. In my experience, it gets things right about 65 to 70 percent of the time. Previously only available on the Pixel and Pixel XL, Google Lens has

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Google Assistant to get multiple new languages, distribution and skills

A-Post to MarTech Today, Channel: SEO, Google, Google: Android, Google: Google Assistant, Google: Google Home, Google: Mobile, Google: Web Search, SEO BLOG /

Google is further ramping up the distribution, scale and capabilities of its Assistant. It’s adding languages, handsets, carriers and some new cross-device tricks. Against the backdrop of intensifying smart speaker competition with Amazon and Apple, Google is taking its Assistant from eight languages to 30 by the end of 2018. In a blog post the

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Latest updates to Gboard for Android include a ‘search all media’ feature

Channel: Mobile, Google: Android, Google: Gboard, SEO BLOG /

According to a report from 9to5Google, Google is releasing new beta features for its Gboard for Android, making it possible for users to search all media from the Google-designed keyboard. “Alongside specific keyboards for emoji, stickers, and GIFs, there is a new interface that can search all categories. It is the first tab and features

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People becoming less inhibited about using voice search in public

Amazon, Apple: Siri, Channel: SEO, Google, Google: Android, Google: Conversational Search, Google: Google Assistant, Google: Mobile, Google: SEO, Google: Voice Search, Google: Web Search, SEO BLOG /

Alexander Supertramp / Shutterstock.com People are less inhibited about using voice search and talking to their phones in public than they were just a year ago. That’s according to a new consumer survey from Stone Temple Consulting, which is a follow-up to a similar survey published last year by the firm. The chart below compares

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What to watch for in 2018: Mobile SEO predictions

All Things SEO Column, Apple, Apple: App Search & Universal Links, Channel: Mobile, Google: Android, Google: App Indexing, Google: Mobile, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search /

As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining what we know and what we suspect on the mobile SEO front. This past year brought

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The upcoming mobile app Monday: Be prepared

All Things SEO Column, Apple, Apple: App Search & Universal Links, Channel: Mobile, Google: Android, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search /

The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our

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Google bringing the Assistant to tablets and Lollipop Android phones

Amazon, Apple: Siri, Channel: SEO, Google, Google: Android, Google: Google Assistant, Microsoft: Cortana, SEO BLOG /

Google is rolling out the Assistant to more devices. It will soon be available on Android tablets running Nougat and Marshmallow, and smartphones running Lollipop. Tablets in the US running English will be the first to get access. However, a wide array of Android 5.0 smartphones (Lollipop) will get the Assistant: Those operating in English

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Google Lens an impressive start for ‘visual search’

Channel: Mobile, Google, Google: Android, Google: Google Assistant, Google: Google Lens, Google: Visual Search, Google: Web Search, SEO BLOG /

Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not always. Currently, Lens can read text (e.g., business cards), identify buildings

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Investors anxious about Google traffic acquisition costs, which regulation could further increase

A-Post to MarTech Today, Alphabet, Channel: Industry, Google: Android, Google: Business Issues, Google: Legal, Legal: Regulation, SEO BLOG /

Google’s traffic acquisition costs (TAC) have been climbing. As Google’s ad revenues grow, so does the money it pays to partners and distributors. Investors are particularly sensitive to this issue. In response to investor questions, Alphabet CFO Ruth Porat explained recently that Google’s increasing traffic costs are partly about mobile and programmatic growth, which have

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