Google: Business Issues

‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

A-Post to Search Engine Land, Channel: Display Advertising, Google, Google: Business Issues, Google: Critics, Google: Display Advertising, SEO BLOG / Good To SEO

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with […]

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Google making renewed effort to help news publishers drive more subscriptions

A-Post to Marketing Land, Channel: Content, Google, Google: Accelerated Mobile Pages / AMP, Google: Business Issues, Google: Partnerships, SEO BLOG / Good To SEO

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and

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Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Channel: Industry, Google: Business Issues, SEO BLOG / Good To SEO

Google parent Alphabet announced second-quarter results. Both revenues and earnings per share beat Wall Street consensus estimates. However, the recent EU antitrust fine of $2.7 billion took a toll on net income and earnings per share. The company reported just over $26 billion in total revenues (up 21 percent), with Google contributing all but $248 million

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Google CEO Sundar Pichai joins Alphabet board

Channel: Industry, Channel: SEM, Google: Business Issues, Google: Employees, SEO BLOG / Good To SEO

Google CEO Sundar Pichai is joining the Alphabet board of directors, effective last week. Pichai has been at Google since 2004 and CEO since 2015, when the formation of Alphabet was announced. In addition to Pichai, the Alphabet board includes: Larry Page Sergey Brin Eric E. Schmidt L. John Doerr Roger W. Ferguson, Jr. Diane B.

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