Google: Chrome

Safari’s ITP lead on Chrome’s tracking prevention: It ‘has a long way to go’

A-Post to MarTech Today, Apple, Apple: Safari, Channel: Analytics & Conversion, Google, Google: Chrome /

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach to privacy and cookie handling will do little to stop trackers. Google announced Tuesday that it is changing the way its Chrome browser handles third-party cookies and will more aggressively aim to limit fingerprinting. It will […]

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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

A-Post to MarTech Today, Analytics, Channel: Analytics & Conversion, Google, Google: Business Issues, Google: Chrome, Google: Privacy, Retargeting & Remarketing /

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about

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Google won’t block ad blockers after all

A-From MTT, Channel: Display Advertising, Google: Chrome /

Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated rationale was improved privacy, security and page load times. Now Google has reversed itself, after developer objections and a study that seemed to contradict one of

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Google Chrome API changes may disable most ad blockers

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Blocking, Google, Google: Chrome /

According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers. Why Google has proposed the change. Google first discussed

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Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July

Display Advertising, Display Advertising: Ad Blocking, Google, Google: Chrome, Google: Display Advertising /

The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly a year ago, Google’s Chrome web browser began to roll out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads Standards.

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Google now allows its Chrome browser to remove all ads from ‘abusive’ sites

A-Post to MarTech Today, Channel: Martech: Advertising, Google, Google: Chrome /

Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac and Linux — adds the ability for Chrome to detect websites with deceptive or overly-aggressive ad techniques, and block their ads. Such sites, presenting what Google calls “abusive experiences,” will be blacklisted by

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Chrome browser to update to material design ‘across all operating systems’

Channel: Mobile Marketing, Google, Google: Android, Google: Chrome, Mobile Marketing /

Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms. The design changes reportedly will be most pronounced on iOS, where navigation controls will be moved to the bottom of the screen. September 4 is the

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Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

Channel: SEO, Google, Google: Chrome, Google: HTTPS & Secure Search, SEO BLOG /

July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.” This move will coincide with the release of Chrome 68 and will

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