Google click fraud

How to Exclude Mobile Apps in Google Ads

In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the […]

6 Bottom Line Boosting Tips for Paid Search

Automated bid strategies, automation, Basic PPC Strategies, click fraud, demographic bidding, demographic targeting, dynamic search ads, dynamic search remarketing, Google click fraud, income targeting, PPC Strategy, SEO BLOG / Good To SEO

December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across

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