Google: Conversational Search

How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for […]

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Google Assistant adds new media capabilities ahead of HomePod release

The Google Assistant has been updated to make entertainment content more accessible to voice control. The company announced today that users can set alarms to play a favorite song, playlist or radio station instead of a loud, unpleasant alarm sound. Users invoke this by speaking, “Hey Google, set an alarm for 6 a.m. that plays

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People becoming less inhibited about using voice search in public

Alexander Supertramp / Shutterstock.com People are less inhibited about using voice search and talking to their phones in public than they were just a year ago. That’s according to a new consumer survey from Stone Temple Consulting, which is a follow-up to a similar survey published last year by the firm. The chart below compares

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Apple says HomePod is finally coming on February 9, but can it compete?

Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog versus Amazon and Google. There’s

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows

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