Google Display Ads

5 Ways to Re-Engage Those Long-Lost Customers

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost […]

Google Now Compressing Display Ads with Brotli

accelerated mobile pages, ad formats, algorithm, AMP, AMP Ads Initiative, Brotli, browser, Chrome, data compression, E-Commerce, file size, Google Display Ads, gzip, load speed, Microsoft Edge, Newsrooms, reduce file size, Safari, SEO BLOG, Zopli algorithm / Good To SEO

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by

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