Google: Display Advertising

3 attribution considerations for B2B lead generation

Channel: SEM, Column: Paid Search, Google: Analytics, Google: Display Advertising /

Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it ties the entire customer journey together at the conversion action. Attribution modeling allows marketers to measure the value of their campaigns across the top, […]

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Google allows advertisers to buy ads.txt authorized-only inventory

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their

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Here’s how to use custom intent audiences in your GDN campaigns

Channel: Display Advertising, Display Advertising, Display Advertising Column, Google: AdWords, Google: Display Advertising /

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. With your choice of keywords and URLs, Google

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Is YouTube serving up more pre-roll & mid-roll video ads?

A-Post to Search Engine Land, Channel: Video, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel:

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DoubleClick Bid Manager opens up digital audio ad buying globally

A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US

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5 PPC mistakes you’re probably making in your campaigns

Channel: SEM, Conversion Rate Optimization, Google: Display Advertising, Google: SEM, native advertising, paid search, Retargeting & Remarketing, Sponsored Content, video /

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.

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Google holds an AMA-style meeting with dozens of publishers on GDPR

A-From MTT, Channel: Display Advertising, gdpr, GDPR - General Data Protection Regulation, Google, Google: Critics, Google: Display Advertising, Google: International, Google: Legal /

Google held a video-conferenced meeting with dozens of publishers in five cities, including New York and London, on Thursday to address concerns about GDPR. The new regulation that governs how companies treat EU citizens’ data went into effect Friday. The format of the meeting was an AMA (ask me anything) with legal and product executives

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Google is testing ads in its app Feed

A-Post to Search Engine Land, Channel: Display Advertising, Google, Google: Display Advertising, Google: Google Now, native advertising /

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google

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Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

Channel: Display Advertising, Display Advertising, Display Advertising: Ad Blocking, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, SEO BLOG /

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues.

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