With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of […]
Drive customer retention with Google Dynamic Remarketing Read More »
June 18, 2018 Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are
New AdWords Tools For Physical Store Advertising Read More »
February 21, 2018 “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know
Using Layered Targeting for Display Advertising Success Read More »
January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree,
An Argument for Automatic Placements on Google Display Read More »
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a
Killer demand gen strategy, Part 3: Facebook advertising Read More »
December 5, 2017 A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around
A 180 of Google Analytics 360 Read More »
October 23, 2017 If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and
How To Build Custom Affinity Audiences In Old & New AdWords Read More »
August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences
3 Killer Strategies for Custom Affinity Audience Campaigns Read More »
June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if
4 Custom Affinity Audiences To Try For Display Advertising Read More »
