AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox. Online scheduling company Doodle is among the early adopters that have been testing the new spec for making emails dynamic since Google unveiled it last year. Doodle is using AMP in email to […]
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app Read More »
OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it’s finally here. Email marketers can create dynamic and interactive email experiences more akin to web experiences than
Dynamic AMP for Email is rolling out in Gmail now Read More »
Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this collection they are free to request
Google tells Congress approved third-party apps can scan Gmail data Read More »
Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email content without leaving Gmail. AMP is Google’s open-source framework designed to help publishers develop rich mobile pages, which is intended to make pages load faster and improve the overall web experience. AMP
Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements. The latest updates include a “nudging” feature that will remind users to respond to messages, high-priority notification
A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign, which will include a new web interface design, new features and offline support, is scheduled to launch in coming weeks. Gmail users will be able to opt into the new “Gmail
In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top priority for 2018. Obviously, we know email is kind of a big deal. What surprised me is that the next closet channel, website, was a distant second with only 24 percent of marketers
The rise of passive opt outs: Four ways to boost engagement Read More »
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox Thanks to Our Sponsor Source link
The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways,
3 AdWords features you’re probably underutilizing Read More »
