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Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study
11 voice search ranking factors analyzed Read More »
Google is further ramping up the distribution, scale and capabilities of its Assistant. It’s adding languages, handsets, carriers and some new cross-device tricks. Against the backdrop of intensifying smart speaker competition with Amazon and Apple, Google is taking its Assistant from eight languages to 30 by the end of 2018. In a blog post the
Google Assistant to get multiple new languages, distribution and skills Read More »
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized, even savaged, for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively support music services
In (partial) defense of Apple’s HomePod Read More »
You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop everything and get in line. Usage is up and rising, but does that mean more opportunities for marketers? Google Home My family of five in the suburbs of Chicago, Illinois, has been using
What 3,000 voice search queries tell us about the ‘Voice Search Revolution’ Read More »
The Google Assistant has been updated to make entertainment content more accessible to voice control. The company announced today that users can set alarms to play a favorite song, playlist or radio station instead of a loud, unpleasant alarm sound. Users invoke this by speaking, “Hey Google, set an alarm for 6 a.m. that plays
Google Assistant adds new media capabilities ahead of HomePod release Read More »
According to new survey-based data from Consumer Intelligence Research Partners (CIRP), Google Home has gained some ground on Amazon’s Alexa device universe. The firm says that Google Home accounted for about 40 percent of the units sold in the US during the holiday period. CIRP’s analysis argues that the current smart speaker market share in the US breaks
Google Home gains ground on Amazon Echo, now 44M total devices sold Read More »
Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not. The company used keyword analytics to compile a list of “616
80% of Google Home results come from snippets Read More »
In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was
Smart speaker ownership steals time from smartphones, TV, radio Read More »
