In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts, […]
When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can have a dramatic effect on your web presence and search visibility, and nowhere is that more evident than in Google My Business (GMB). GMB optimization has quickly become something of a cottage industry within
Where to go next with your Google My Business listing Read More »
Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal recommendations, BrightLocal’s 2017 Local Consumer Review Survey found. It’s not a matter of if your business will
Understanding the interplay of SEO and a 5-star reputation Read More »
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main
Do Google Posts impact ranking? A case study Read More »
In July, Google added booking buttons to some local panel results. Now, Google is opening that up to more local businesses by integrating with their “scheduling partners” directly from the Google My Business console. When you log into your Google My Business account, you may see a new button in the console named “sign up
Businesses can now sign up to add booking buttons to their Google local results Read More »
Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that
Google Posts can now be automated with new API support Read More »
Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5
Google now has 50M Local Guides adding content to Google Maps and Search Read More »
If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that
Google is making strides with Google My Business Read More »
In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you
6 things you need to know about Google’s Q&A feature on Google Maps Read More »
Google has announced they are now fully launching the ability for businesses to quickly edit their Google My Business local listing directly in the Google search results. We saw Google testing this feature back in July 2017, and now it is officially rolling out. Google said all you need to do is find your business
Google My Business now lets businesses edit their listings directly in search results Read More »
