Google: Google Play

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Channel: Mobile Marketing, Google, Google: Business Issues, Google: Google Play, Google: Mobile, Legal: General, Mobile Marketing / Good To SEO

Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms […]

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Third-party app store owner files EU complaint about being blocked by Google

Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Google Play, Google: International, Google: Legal, Mobile Marketing / Good To SEO

As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google is actively trying to prevent downloads of the company’s product. According to a Bloomberg report:

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Google Play Instant lets app marketers offer game trials for free on Android devices

Channel: Mobile, Google, Google: Android, Google: App Indexing, Google: Google Play, Google: Mobile, SEO BLOG / Good To SEO

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can just tap and try a game without having to download it first,” says Google in

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