Google: Hummingbird

Technical SEO in the age of semantic search and Google

All Things SEO Column, Channel: SEO, Google: Hummingbird, Google: SEO, SEO BLOG, SEO: Structured Data & Schema.org / Good To SEO

“Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the web all the time. In an era that has proclaimed the death of search engine optimization (SEO) nearly […]

Technical SEO in the age of semantic search and Google Read More »

Sometimes it’s still strings, not things

My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s name, so she told me she was systematically going through all spellings to compile her list of shopping items. I was pretty surprised