Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new […]
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How do you define great web content? Creating web content that attracts eyeballs can seem like an uphill battle, especially if you’re not a born wordsmith. Good news: You don’t have to be a professional writer to create web content that works. Here are 10 elements of great web content. 1. Goal-oriented What do you
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If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching. Voice search isn’t quite taking over the search world yet—but it’s getting closer. Last year, more than half
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To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce
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Every business should have a local SEO strategy if they don’t want to miss out on high-intent qualified leads and this is especially crucial for local businesses who need to target people in their city or region. The priority of local businesses is to secure high ranking positions in a particular location. With that said,
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The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks
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How can you improve your SEO without spending big bucks? Do you wish you knew the secrets to getting your business’s website on the top of search engine results? Join the club. For most small business owners, paying for the right to be on top is out of reach. Fortunately, that’s not your only option.
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Search engine marketing is an ideal way for your small business to compete with larger competitors. And with the right techniques, you can use search engine marketing to rank higher in searches on Google, which can make the difference in whether a customer chooses your company over your bigger rivals. To find out the best tips
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Anyone who operates an online business can’t survive without a steady flow of traffic. Facebook’s algorithm change, which devastated organic reach, is the latest in a long history of reasons why many sites go from thriving to dying. Case in point: Render Media went from being the “second fastest-growing media company in America” in 2016
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Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of
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