Google: Knowledge Graph

Google adds new knowledge panel to provide information about news publishers

Channel: SEO, Google: Knowledge Graph, Google: News, Google: SEO, SEO BLOG /

Google announced a new knowledge graph card for news publishers in which searchers can learn more about a specific news publication directly in the search results. Google said this will help searchers learn about “a publication you’re not familiar with or one you wanted to learn more about”. The knowledge panels also give searchers faster […]

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Google is testing ads in local business knowledge panels

Channel: SEM, Google, Google: AdWords, Google: Knowledge Graph, Google: Maps & Local, SEO BLOG /

Google is testing more ad opportunities in knowledge panels. In this case, it’s testing ads on panels for local businesses. Spotted by Dr. Pete Meyers of Moz, the example below shows an ad from Groupon for the featured club. A call to action to “View Deal” links to the related offer page on Groupon.com. “We’re

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Google adds booking for spa and salon appointments from Search & Maps

Channel: Local, Google, Google: Google My Business, Google: Knowledge Graph, Google: Maps & Local, Search Marketing: Local Search Marketing, SEO BLOG /

Consumers across the US can now book appointments with salons and spas through Google. Beauty is the second category of appointment bookings available through Google in the US. In December 2016, consumers in select cities could book fitness classes through the Reserve with Google site, as well as Google Search and Maps. That functionality rolled out to the

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Google adds menu tab to restaurants’ local panel

Channel: Local, Google: Google My Business, Google: Knowledge Graph, Google: Maps & Local, Google: User Interface, Google: Web Search, SEO BLOG /

Google has added a new tab to the local panel for many restaurants. The new tab is for accessing the restaurant’s menu, and Google may show the tab if Google is able to pick out the menu items from the restaurant’s menu. Sergey Alakov first noticed this, and I am able to replicate it for

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