Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360 […]
This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced open-source publishing and revenue-generating platform for news organizations.” It’s targeted specifically to smaller, local news publishers that have struggled with traffic and revenue and don’t have lots of technology resources. Consortium of industry supporters. Google says that
WordPress, Google team on new CMS and monetization for local news publishers Read More »
As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources
Better Business Bureau reviews are complex. Here’s what you need to know Read More »
Google Lens improvements ready visual search and AR for mainstream adoption – Search Engine Land Thanks to Our Sponsor Source link
Google Lens improvements ready visual search and AR for mainstream adoption Read More »
Today at Google I/O, Google announced new Google Maps features that are rolling out globally on Android and iOS in the coming months. The new features include a new “Explore” tab, brand-new features around “Your match” and “Group planning” and a new “For you” section. Redesigned Explore tab The redesigned Explore tab shows searchers who
Google seems to be testing a new Google Posts feature that supports the ability to upload videos, in addition to photos, in your Google Posts. Google Posts has only worked with photos uploading, but now Andy Simpson says he can upload videos as well. Google Posts is a feature that allows people and businesses to
Google Posts now accepting videos for some local businesses Read More »
Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most of this new change. 1.
Hooray! Google My Business descriptions are back Read More »
Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new agency dashboard and new agency
Google launches new Google My Business API, new dashboard to manage multiple locations Read More »
Look Ma, no keywords! Phrase-free AdWords campaigns are here – Search Engine Land Thanks to Our Sponsor Source link
Look Ma, no keywords! Phrase-free AdWords campaigns are here Read More »
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread
Reports: Fake reviews are a growing problem on Amazon, Google Read More »
