Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible Google Analytics is still one of the top tools for data collection and brands that don’t use it are definitely missing out. Although the platform seems easy to use, it requires a […]
How can Google Analytics help your business thrive? [Infographic] Read More »
Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about this week, including Google’s update on what its first-price auction model will look like for
Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram and 28% was allocated to Google and Bing paid search ads. Facebook budget is expected
Facebook and Google account for large portions of digital ad budgets Read More »
