Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local […]
Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search. According to PWC report, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s
Voice search optimization guide: Six steps for 2019 Read More »
Local SEO has never been more important for marketing because of Google’s continued algorithm updates aimed at helping small businesses attract more customers. A local SEO strategy should be a proper mix of factors like: Google My Business profile Consistent NAP across Internet (name, address, and phone) Local citations Social media Local link building Google
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart
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By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online, scraping reviews from “A Google User” across Google My Business is good for customers who want to
Google Ditches Anonymous Reviews—How Your Business Can Benefit Read More »
Google’s Panda and Penguin updates get quite a bit of press. In spite of this, it was really Hummingbird, released nearly five years ago, that turned search on its ear. It marked the beginning of Google’s efforts to parse intent. Through natural language processing, the update enabled Google to begin to understand user intent. This
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The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018. The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally and, consequently, in
Six steps to improving your local search strategy Read More »
Local SEO proved to one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would
