Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a […]
5 link building DON’Ts you didn’t know about • Yoast Read More »
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past
Best practices for anchor text optimization in 2018 Read More »
Has your website been penalized? I have been there and can help you recover from this. The majority of businesses value search engine traffic above all, but this is not an easy thing to achieve. Google established its guidelines and now penalizes SEOs and marketers for overdoing the link-building process. Matt Cutts, former head of
