Articles that contain “original reporting” will be elevated in Google LLC’s search rankings from now on, the company announced Thursday. The change should be good news for journalists, with Google saying its team of human reviewers will also scan the deluge of stories in an attempt to find good journalism among more dubious articles. “An […]
Google has changed its algorithm to boost original reporting Read More »
If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content with the world. But, alas, it’s a bit more complicated than this. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs
Simon / Pixabay Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”. Furthermore, not everyone is interested in reading only breaking news. Sure it is nice to know the latest happenings, but more often than not, journalists, bloggers and even potential customers are doing research
As part of an ongoing user experience crusade that has also included the introduction of AMP, Google has now rolled out its speed update to all users. Improving the speed of your website is something that you should invest in regardless of SEO – Google’s own data shows that a 3 seconds load time increases
Google’s speed update now applies for all users – how does it affect you? Read More »
In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online. Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67
How Social Media Marketing Improves Your Google Rank Read More »
It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
