Your business can no longer succeed without doing any marketing, and sooner or later, you will need people on your marketing team who can help you increase your profits. However, marketing is not an easy task and this is the reason that you need to spend a lot of money on different marketing activities – […]
44 Must-Have Marketing Tools for any Business in 2019 Read More »
Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is
At the frontlines in the battle for SEO is Google Search Console (GSC), an amazing tool that makes you visible in search engine results pages (SERPs) and provides an in-depth analysis of web traffic being routing to your doorstep. And it does all this for free. If your website marks your presence in cyberspace, GSC
The tale of the online giants can largely be put into two boxes. The first box is the Amazons of the world — you create a landing page, the landing page ranks and you control a new sector of the market. The second box is the online giants that don’t need SEO. This latter box
How can brands use SEO to capture new users and markets? Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO.
Live indexing for Bing & Google coming to Yoast SEO • Yoast Read More »
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by
What’s changed in the new Google Search Console? And how might those changes affect us? In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console. Specifically we explore how these updates can be beneficial to small businesses. Watch the nine minute video here, or read
Google Search Console for small businesses [Video] Read More »
Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the
The beginner’s guide to Google Search Console • Yoast Read More »
UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it.
Effective SEO Techniques that Work in 2019 & Beyond Read More »
It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news
14 ranking signals you need to optimize for in 2019 Read More »
