Google: SEO

Google adds new knowledge panel to provide information about news publishers

Channel: SEO, Google: Knowledge Graph, Google: News, Google: SEO, SEO BLOG /

Google announced a new knowledge graph card for news publishers in which searchers can learn more about a specific news publication directly in the search results. Google said this will help searchers learn about “a publication you’re not familiar with or one you wanted to learn more about”. The knowledge panels also give searchers faster […]

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Google promises to improve accuracy of tweets shown in search results

Channel: SEO, Google: News, Google: SEO, SEO BLOG, Twitter: Business Issues /

After news about the Texas church shooter came out, many searchers went to Google to learn more about the shooter. What they found when searching the shooter’s name in Google Sunday night, and for a period of time afterward, was highlighted tweets from Google’s Twitter partnership that showed misinformation. Last night, Google issued a statement

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Yext announces conversational ‘Knowledge Assistant’ for local data management

Channel: Local, Google, Google: SEO, Google: Web Search, SEO BLOG, SEO: Local /

Machine learning and AI have become buzzwords that are being overused. But they’re also real technologies that are having and will continue to have a meaningful impact on marketing over time. Yext is now bringing some of these capabilities to business listings and local data management. The company is adding three new features to its “Knowledge

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Google rolling out new curved mobile search results interface

Channel: SEO, Google: SEO, Google: User Interface, SEO BLOG /

Kashin / Shutterstock.com It appears that Google is now rolling out the new curved mobile design that they have been testing for several months now. Many searchers have been reporting to me that they have been seeing the new design, and several of us at Search Engine Land can replicate it. The new design started

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Google’s mobile-first index has rolled out for some sites & will be implemented very slowly

Channel: SEO, Google: Mobile, Google: Mobile Friendly Update, Google: SEO, SEO BLOG /

The mobile-first index has started to slowly roll out, at least for a “few sites,” Google Webmaster Trends Analyst Gary Illyes told an audience last night at the SMX East conference in New York City. It is unclear how many sites have already switched over to the mobile-first indexing process, but, when I asked Illyes

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Google Tag Manager now has a native scroll depth tracking plugin

Channel: SEO, Google: Analytics, Google: SEO, SEM Tools: Web Analytics, SEO & SEM Tools, SEO - Search Engine Optimization, SEO BLOG, SEO: Structured Data & Schema.org, SEO: Tagging /

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or

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Google now has 50M Local Guides adding content to Google Maps and Search

Channel: Local, Google, Google: Google My Business, Google: Maps & Local, Google: SEO, Google: Web Search, SEO BLOG /

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5

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Yext begins to verticalize local business listings syndication with ‘Yext for Food’

Channel: Local, Google: SEO, Google: Web Search, Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines, SEO BLOG, Stats: Search Behavior, Yelp /

Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searches take place on mobile devices (and eventually smart speakers and virtual assistants), marketers will need to expose more local business attributes and enhanced data for discovery and competitive advantage. According to previous Google research, 50

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Answer engine JustAnswer now uses bots to route questions to human experts

Channel: SEO, Google, Google: SEO, Google: Web Search, Search Engines: Answer Search Engines, SEO BLOG /

JustAnswer is one of the survivors of the “answer engine” or Q&A craze that was prevalent a number of years ago. The venerable (or ancient) Yahoo Answers is still around, and so is Quora, but various efforts from Google, Facebook, Amazon and a range of startups are gone. The most recent entrant, Biz Stone’s Jelly, was

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Google testing blue ‘instant’ AMP label in the search results

Channel: SEO, Google: Accelerated Mobile Pages / AMP, Google: SEO, Google: User Interface, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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