Google: SEO

Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and unique, that’s fine.” He added, […]

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Google stops showing zero search results for time, calculations & conversions

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back. Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop

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Google Search Console updates visual reporting features

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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EU to ask Google, others to publicly reveal ranking factors

According to a report from Reuters, the European Commission has proposed new rules that will require search engines, commerce sites and online platforms to explain how they rank results and to reveal why companies are penalized or removed from listings or results. The stated intention is to bring more transparency to these companies’ operations and

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4 concrete ways to use images to build links

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four ways you can use images

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Google search results page displays answer without any search results

Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand] Google will show the answer, and then show a button below the answer to load the search results. Google said for the queries this shows up for,

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Captions added to images, pulled from the page title tag

Google Images search results continue to evolve — from the rollout of badges last summer to the related searches box this past December and the removal of the “view image” and “search by image” buttons last month. Google has been rapidly expanding visual search features. Beginning today, Google Images results will now include captions for

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Getting results from your website means asking the right questions

After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions —

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