Google: SEO

Google confirms core search ranking algorithm update

Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results. Google posted on Twitter that Google does these types of updates “several times per year” and there is nothing a site can do specifically to “fix” their ranking […]

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7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often

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Is a 301 or 302 redirect best for SEO?

In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO. Is

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Google amplifies musicians in Google search through the Google Posts platform

Google has announced that Google will now show images, videos, GIFs and text posted directly by an artist or musician, in addition to the Knowledge Panel directly in the search results. Google launched this feature as a limited beta a year ago and then opened up Google Posts to all Google My Business users last

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How to effectively report competitor spam

In every competitive niche, you’ll find sites that do not play by or bend Google’s Webmaster Guidelines. If that’s how a direct competitor is getting ahead in the game, you can submit a spam report to Google to alert them to the violation. Here’s how to get Google’s attention with it. Make it actionable Spam

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The ultimate guide to bot herding and spider wrangling

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more bloggers to link to me? How can I get people to stay longer on my site? How can I add more value to my customers’

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Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit together and how WeWork might deploy Conductor’s services and capabilities for its customers, which it calls “members.” Besmertnik spoke

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and

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11 voice search ranking factors analyzed

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study

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Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google

Google says that there are “tens of thousands” of Right to Be Forgotten (RTBF) requests filed each month in Europe. In a new blog post, the company explains that it’s updating its “Transparency Report,” which details RTBF requests, to include new categories of information. In addition to reporting aggregate data on requests, their countries of

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