Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
How to use brand mentions for SEO, or the linkless future of link building Read More »
If you log into the new Google Search console and click on any of your verified profiles at the top right, you may see a new button in the interface named “coming soon.” That button takes you to this help document that first describes why some of the reports in the old Search Console are
Tell Google which report you are really missing in new Google Search Console Read More »
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would seemingly be most affected by Facebook’s recent News Feed algorithm change, which is expected to throttle the traffic the social network sends to publishers’ sites. According to SimilarWeb, in December 2016,
Publishers turn to ads, search following Facebook’s News Feed change Read More »
Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute
Hyperlocal news, Nextdoor competitor or both? Read More »
Alexander Supertramp / Shutterstock.com People are less inhibited about using voice search and talking to their phones in public than they were just a year ago. That’s according to a new consumer survey from Stone Temple Consulting, which is a follow-up to a similar survey published last year by the firm. The chart below compares
People becoming less inhibited about using voice search in public Read More »
Google has posted on its Google Search Console data anomalies page that the remove URL tool report might not function fully for the upcoming “short time” period. Google said it is making “some improvements” to the report and thus it might not be available for a bit of time. The message, posted on January 24,
Google Search Console’s remove URL report might not work for a short period of time Read More »
Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has. To see it yourself, go to https://search.google.com/search-console, and at the top right, you should be able
New Google Search Console may be rolling out for everyone now Read More »
Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not. The company used keyword analytics to compile a list of “616
80% of Google Home results come from snippets Read More »
It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and
What’s next for technical SEO? Read More »
Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and
AMP pages, Search Console notifications & desktop only pages Read More »
