Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change […]
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how
Google’s updated SERP snippet length: What should be your SEO strategy now? Read More »
