Google SERP

Goodbye to average position on Google SERPs

Absolute Top Impression Share, Average Position, Google ads, Google SERP, Google SERP change, Industry, metrics, News, search ranking, SEO, Top Impression Share /

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change […]

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SEO writing guide: From keyword to content brief

AnswerThePublic, Content, Content marketing, Content Strategy, Google SERP, keyword research, KeywordTool, SEMrush, SEO, SEO Strategy, Ubersuggest /

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from

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