NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing […]
While HTML is the basic building block of the content you see on the internet, CSS is traditionally responsible for styling (colors, fonts, sizing, etc.) that content. If you’re new to CSS, check out the resources below first: CSS Selectors can also be used to target HTML elements for tracking purposes. There are even vanilla
How to Use CSS Selectors with Google Tag Manager Read More »
Do you use GTM? If so, are you prepared for the worst, even while hoping for the best? Read my new post to ensure you are prepared if things go wrong to be able to take action quick to fix your data. Thou Must Plan for the Best, But Still Prepare for the Worst. –
Why Isn’t My Event Tag Firing? How to Troubleshoot Broken GTM Tags Read More »
Google introduced its own tag management system, Google Tag Manager (GTM), back in 2012. The goal of GTM being to help digital marketers track web and marketing activity without digging into the websites’ codebase to do so. As one of the most widely used tag management solutions, GTM allows users to efficiently test and deploy new tags,
Google Analytics comes with a lot of great out of the box features, and allows you to easily: Know how different traffic channels are driving users to your site Analyze how different content on your site is performing Drill down into results, and find ways to optimize your site to increase conversions To do these
Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign
Analytics Best Practice Guide: Going Through a Redesign Read More »
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what
Enhanced Tracking for Analyzing Your Content’s Impact Read More »
If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler. What once could have been
Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate
How to implement semantic markup using Google Tag Manager Read More »
If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your
7 Google Tag Manager courses to prioritize in 2018 Read More »
