July 13, 2018 When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app […]
Remarketing to User Actions Instead of Page Visits Read More »
February 13, 2018 Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different
December 5, 2017 A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around
