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Four new search trends in mobile app discovery

All Things SEO Column, Channel: Mobile, Google: Mobile, Google: Think With Google, Mobile Marketing, Mobile Marketing: App Indexing & Search, SEO BLOG /

Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with […]

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Google: Conversational Search, Google: Google Search App, Google: Google Shopping, Google: Mobile, Google: SEO, Google: Think With Google, Google: Trends, Google: Voice Search, Google: Web Search, Search Ads, SEO BLOG /

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows

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