Google: Web Search

Google brings local lead generation to Google Assistant and Google Home

Channel: Local, Google, Google: Google Assistant, Google: Google Home, Google: Maps & Local, Google: SEO, Google: Web Search, Search Marketing: Local Search Marketing, SEO BLOG /

Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which […]

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Google adds a donate button directly into search for US-based nonprofits

Channel: SEO, Google, Google: SEO, Google: Web Search, SEO BLOG /

As we near the holidays, Google is making it easier to support your favorite nonprofit organization by adding a donate button directly in search. The new feature was announced yesterday. Google says a number of US-based nonprofits now have the “Donate” option available so that when you search for organizations like Direct Relief, you’ll be

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Understanding and adapting to dynamic search results

All Things SEO Column, Channel: SEO, Google, Google: Universal Search, Google: User Interface, Google: Web Search, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Engagement, SEO: General /

Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent of all Google mobile search queries. And of course, Google is constantly adjusting their SERP

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Google home page search box now shows you recent searches by default

Channel: SEO, Google: SEO, Google: User Interface, Google: Web Search, SEO BLOG /

Google has changed the default behavior of the search box on the Google.com home page. Now, when you go to Google’s home page, the search box will automatically expand to show you your most recent searches. Seeing these recent searches automatically expand below the search box, before you even click into the search box to

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Google: Conversational Search, Google: Google Search App, Google: Google Shopping, Google: Mobile, Google: SEO, Google: Think With Google, Google: Trends, Google: Voice Search, Google: Web Search, Search Ads, SEO BLOG /

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows

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Smart speaker owners increasingly using them instead of typing or swiping

Amazon, Apple: Siri, Channel: Mobile, Google, Google: Google Assistant, Google: Web Search, SEO BLOG /

Unlike VR headsets or wearables, smart speakers are rapidly emerging as a mass market technology platform. The latest to document relatively high satisfaction and usage of these devices is call-tracking and analytics company Invoca. Earlier this year, Invoca surveyed 1,000 people in the US who own an Amazon Echo or Google Home device. The survey

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Google adds new features to its job listings search tool released earlier this year

Channel: SEO, Google, Google: Search Console, Google: SEO, Google: Web Search, Search Engines: Job Search Engines, SEO BLOG /

After releasing its job listing search feature in June of this year, Google has updated the function so that new details about open positions will show up in search results. According to the announcement on the Google Search Blog, salary information, location settings and application choices can now be added to display directly in search

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Google Maps gets brighter UI, new category icons and more color-coding

Channel: Local, Google, Google: Maps & Local, Google: Web Search, SEO BLOG /

Google is updating its Maps look and feel. The company has changed colors and added icons to correspond to places and business categories. The palette is also brighter. Food and drink is orange or gold, shopping is royal blue, services are lavender, entertainment is turquoise, outdoor activities and places are green and so on. Google says

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Missouri Attorney General initiates Google antitrust investigation

Channel: Industry, Google, Google: Antitrust, Google: Legal, Google: SEO, Google: Web Search, SEO BLOG /

Missouri Attorney General Josh Hawley has reportedly initiated an investigation into whether Google has violated Missouri consumer protection or antitrust laws. According to a press release, the Missouri Attorney General’s office is looking at data collection, “misappropriation” of third-party content and promotion of “websites owned by Google” to the detriment of third-party competitors: The business practices

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Google changes info command search operator, dropping useful links

Channel: SEO, Google: SEO, Google: Web Search, Search Features: Query Refinement, SEO BLOG /

Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search. Previously, the info operator would give searchers the snippet plus additional links to find more operators that show links to the site, the Google

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