Google: YouTube

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: YouTube, Marketing Tools, SEO BLOG, video / Good To SEO

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices, […]

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Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, Google, Google: Analytics, Google: Legal, Google: Privacy, Google: YouTube, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG, video / Good To SEO

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center

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YouTube’s new TrueView for reach format makes bumper ads skippable

A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, SEO BLOG, video / Good To SEO

On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach

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How to turn video into sales: SMX West recap

A-Post to Search Engine Land, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG / Good To SEO

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences

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Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Channel: Video, Display Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG, video / Good To SEO

Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action.

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74% of Facebook users visit the site daily & 51% go several times a day

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Google: YouTube, Pinterest, SEO BLOG, Snapchat, Social media marketing, Statistics: Popularity & Usage, Statistics: Social Media, twitter / Good To SEO

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74 percent check the site daily and 51 percent say are on the platform several times a day. Conducted over the phone during a three-day period early in January, Pew polled 2,002 US adults

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

Channel: Video, Google: YouTube, SEO BLOG, video / Good To SEO

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology

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YouTube removes analytics from its demographic data reports for creators

Channel: Video, Google: YouTube, SEO BLOG, video / Good To SEO

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters

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Are brands any safer? Is programmatic ad buying any more transparent?

A-From MTT, Analytics, Channel: Martech: Advertising, gdpr, Google, Google: Privacy, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

A-Post to Search Engine Land, Channel: CMO Zone, Google: YouTube, SEO BLOG, Super Bowl Advertising, video / Good To SEO

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their

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