Google: YouTube

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

A-Post to MarTech Today, Blockchain, branding, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Facebook, Facebook: Advertising, Facebook: Business Issues, Google, Google: Display Advertising, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG, video /

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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Pixability guarantees YouTube brand safety for advertisers

A-From MTT, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers. The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its new technology takes into account each advertiser’s unique definition of

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Everything a CMO Needs to know about video marketing in 2018

Channel: Video, Content & Writing, Content marketing, Content Marketing Column, Facebook: Video, Google: YouTube, How To Guides: Video Marketing, SEO BLOG, video /

When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day.

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YouTube sees 80% lift in people watching sports highlight videos during the last year

A-Post to Search Engine Land, Channel: Video, Google: YouTube, SEO BLOG, video /

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the

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DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

A-From MTT, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Google: YouTube, SEO BLOG, video /

Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player

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Returning brands, newcomers & a handful of teaser ads

branding, Channel: CMO Zone, Google: YouTube, Marketing Land's Annual #Hashtag Bowl, SEO BLOG, Super Bowl Advertising, video /

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like Budweiser, Bud Light, Michelob ULTRA, Hyundai, Kia and Squarespace. Doritos is returning after taking last

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Google to step up reviews of YouTube premium videos

Channel: Video, Google, Google: YouTube, SEO BLOG, video /

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar with the plans. The latest triggers to alarm marketers about YouTube have been the controversial content posted by YouTube

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Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Apple, Apple: iPhone, Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, Statistics: Popularity & Usage, video /

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot

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Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views

Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, video /

With 23.9 million views, Samsung Galaxy’s “Growing Up” ad owned more than a third of the 66.7 million views generated by the top 10 ads on YouTube in November. Last month’s most popular ads accounted for 82.4 million minutes of watch time on YouTube. Not only did Samsung take more than a third of the

Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views Read More »

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