Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following message was posted on the YouTube Director Help page: The YouTube Director for Business iOS app will no longer be available as of December 1, 2017. After that date, you’ll no longer be able to […]
YouTube Director app no longer available after only 6 months since its launch Read More »
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory
YouTube set to raise ad prices on premium ad inventory Read More »
The most watched video on YouTube this year belonged to Samsung India Services. The spot — “We’ll Take Care of You Wherever You Are” — generated 150.3 million views. YouTube has released its 2017 ad leaderboard, ranking the most watched YouTube ads round the globe, along with the top trending videos of the year. Three
The most watched ad on YouTube in 2017 was a spot from Samsung India Services Read More »
During the past year, the number of Americans getting at least a portion of their news from social media sites has increased from 62 percent in 2016 to 67 percent in 2017. The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media
Pew Research Center says 45% of Americans get their news from Facebook Read More »
Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week. The Google-owned company says its teams have manually reviewed more than a million videos to improve the flagging technology being used to monitor content. YouTube also says that during the past month, over 83
We’ve manually reviewed 1M+ videos to improve brand safety processes Read More »
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones. According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now you’ll be able to schedule posts right from your phone so
YouTube Studio updates let creators schedule posts & see subscriber numbers in the app Read More »
For the first time ever, YouTube has released a leaderboard ranking the top 20 most popular six-second bumper ads for the year. At the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress Company, Nike and IHOP. “We’ve found YouTube to
Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard Read More »
Just as Google has issued another update on its efforts to address advertisers’ brand safety concerns on YouTube, AdvertisingAge is reporting the company is shopping a new YouTube solution for publishers. According to Ad Age, YouTube is offering publishers the ability to control the ads served on their YouTube videos when they use its video
Google reportedly pitching publishers on YouTube video player with ad inventory controls Read More »
According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of September 20, 2017. YouTube says it is closing the features as a result of limited usage. “We’re retiring them to focus our efforts on building new tools and improving on
YouTube to sunset Video Editor & Photo slideshows on September 20 Read More »
