IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the […]
2017 Google Search Click Through Rate Study Read More »
Google (NASDAQ:GOOGL) just introduced a new and improved feed feature to its Google app. The Google News Feed allows users to completely customize what they see based on selected topics and search activity. And this new feature could potentially have an impact on businesses. Inside the New Google News Feed With this updated feed, users
What Could the New Google News Feed Mean for Businesses? Read More »
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the
How to navigate the somewhat rocky transition to expanded text ads Read More »
Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine
What do we know so far about Google’s new homepage? Read More »
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on
Amazon Prime Day’s surprising effects on Google AdWords performance Read More »
On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.
Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything
Eight insider tips for exceptional price extensions Read More »
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among
Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads Read More »
Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted <a
Did you know? Google sees JavaScript links you don’t Read More »
Experts argue that, because Google writes the code that causes search results to pop up, they are responsible for the accuracy of said results. They further point out that this problem is an issue for all of us and is more serious that many realize. For example, do we let multinational corporations control the information
Google Fact Check Feature: What It Means for Your Online Efforts Read More »
