NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before. By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as […]
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Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that
Unique Reach – A Tool that Captures Impressions per Unique User Read More »
In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far
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If more than half of the visitors to your mobile site abandon it for any reason, you would want to know. Speed is the reason, and the new features added to Test My Site from Google (NASDAQ:GOOGL) will give you valuable information on your site’s performance. New Test My Site Features The new Test My
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Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It
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Google has rolled out a new feature in their search engine portal, allowing users to track their own online footprints. Dubbed “Personal,” the new feature will expand the user’s search to include the whole Google portfolio. So if you have an account with Gmail, Google+, or saved a photo or video on the cloud, chances
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Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The ruling was levied against Google for breaching EU antitrust rules
What to make of the EU’s absurd antitrust ruling against Google Read More »
Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This is the San Francisco-based company’s second version of the platform. An earlier implementation, released
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When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
The Ultimate Guide to Using Bing Ads Read More »
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming weeks as we
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